KANSAS CITY, Kan., May 9 /PRNewswire/ -- Alltel Wireless, America's largest network, has awarded its directive advertising account to Omnicom Group's Ketchum Directory Advertising following a review.
"We are delighted over our new relationship with Alltel Wireless and their understanding of the extraordinary value offered through local search advertising, and online and traditional offline channels," said Michele Markham, Ketchum's President and CEO. "Ketchum understands that consumers now have multiple options when they are searching for products or services. Our strong research capabilities allow us to define these choices and plan accordingly."
"Our ability to monitor and track the continuing evolution and migration of consumer shopping behavior at the national and local levels along with our strategic strength were key factors in Alltel's decision to choose Ketchum," explained Markham.
Ketchum will be planning and implementing Alltel's print yellow pages program as well as providing internet yellow pages and local search solutions.
About Ketchum Directory Advertising:
Ketchum Directory Advertising is a leading advertising agency specializing in directive media -- media used by consumers who are in an active purchase mode, including print and online yellow pages and search marketing. Headquartered in Kansas City with offices in Louisville, Pittsburgh, Chicago and Los Angeles, they are a best-in-class agency member of Omnicom Group, a global enterprise of leading marketing services and specialty communications firms.
Ketchum Directory Advertising
CONTACT: Ms. Michele Markham, President and CEO of Ketchum Directory Advertising, +1-913-344-1927, fax, +1-913-344-1960, michele.markham@kda.com
Many organizations make
the faulty assumption
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been greater. While
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organizations are
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Corporate raider Carl
Icahn started his proxy
fight for control of
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May. 15, 2008 04:00 PM
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Many organizations make
the faulty assumption
that SOA is a panacea
that can, and should be,
applied to every
situation. The reality is
that service orientation
is not the right answer
for every scenario. The
expense of service
orientation cannot always
be recouped and, in some
c 
The need for a way to
more effectively manage
and reduce the complexity
of end points has never
been greater. While
virtualization
technologies offer a
breakthrough approach to
reduce the complexities
of managing end points,
there are different ways
organizations are
leveraging t
Payless Car Rental has
launched an iPhone and
iPod Touch optimized
website. Payless Car
Rental is a car rental
agency that built a
customized version of its
website for the iPhone
and iPod Touch. The
homepage of Payless'
iPhone interface also
features a 'Call to Book'
button that
Corporate raider Carl
Icahn started his proxy
fight for control of
Yahoo this morning,
beginning with the
classic Icahn opening,
the letter of reproach to
the Yahoo board telling
them they have acted
'irrationally and lost
the faith of shareholders
and Microsoft.'
