Advantage Futures Doubles Its Colocation Space with Telx in Chicago

Allows direct exchange connections, facilitating faster trade execution

Aug. 12, 2009 12:08 PM

Telx has announced that Advantage Futures, a leading futures brokerage firm, has expanded its network footprint by 100 percent in Telx's facility in 350 East Cermak Street in downtown Chicago. The company now uses approximately 520 square feet of space for application servers, data storage and network-based equipment.

Advantage Futures colocates business-critical servers and trading platforms in direct proximity to major exchanges and other financial service providers housed within 350 East Cermak Street to offer clients faster execution of trades and provisioning of critical financial information. Advantage Futures attributes its recent surge in growth - which facilitated its need for additional colocation space - to the competitive edge that lower network latency and faster trade execution provide. By colocating Advantage Futures' servers in its facility, Telx is able to offer its financial service clients another potential partner to interconnect with.

"In our business, the ability to quickly scale business operations to meet growing customer demands for the fastest possible trade execution is critical," said Thomas Guinan, CTO for Advantage Futures. "Telx offers all the right services to help Advantage Futures grow rapidly: space, power and low latency access to all of the leading exchanges makes scalability and business growth possible."

Key Highlights:

Advantage Futures doubles its colocation space in Telx's facility at 350 East Cermak Street in Chicago.
Larger footprint accommodates Advantage Futures' increased trade volume and business growth.
Telx grows Financial Business Exchange in Chicago with an additional trading firm.

Market data systems that are based on a foundation of legacy IT equipment can cause transaction delays. In today's volatile markets, such solutions have difficulty managing the data volumes and speed needed to trade effectively for maximum returns. Understanding this, Telx offers financial customers a direct connection to key financial exchanges and other financial service companies to provide a single solution for managing critical market data while limiting support costs.

"Of all the industries we serve, financial services has some of the most demanding needs in terms of low-latency, high-availability networking," said William Kolman, Executive Vice President of Sales, Telx. "Our goal has been and continues to be to work with a wide variety of network carriers and value-added solution providers so that each customer - both in financial services and in other enterprises - can create the best possible solution for his or her business. Advantage Futures is one financial services company that has realized the benefits of such a solution."

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About Karyn Price
Karyn joined the Bailiwick Company nearly ten years ago, and spends the majority of her time managing media relations and corporate, employee and marketing communications for her telecommunications and technology clients. She currently leads the company's public relations practice. With an eye toward results, she works diligently to secure meaningful coverage for clients in relevant print and online publications, as well as in key financial and analyst reports. Her newfound passion for social media has ignited additional interest for the clients she serves. Prior to joining Bailiwick, Karyn was the communications manager for the Bucks County Conference & Visitors Bureau, where she publicized the beauty, art and culture that the region offers to leisure travelers. Under her direction, the county saw a 43 percent increase in travel leads. She has also spent time in advertising. Karyn holds an M.A. in Professional Communication from La Salle University and a B.A. in Communication from Elizabethtown College. Outside of the office she enjoys music, spending time with family and reading great novels.